Product Advisory for HR Tech Companies
Get feedback from someone who's actually used lots of these tools.
Most HR technology is built by people who have never had to implement it inside a real company. The result is software that looks great in a demo and creates friction the moment it hits the real world — adoption problems, workarounds, and churn that could have been caught earlier with the right feedback.
INVESTMENT: $3-5k/month
INCLUDES:
Honest practitioner feedback on your product — what works, what doesn't, and why
Insight into how HR leaders and founders actually evaluate and buy tools
Adoption analysis — why HR tools fail in the field and how to build around it
Real-world workflow context that product teams without HR experience often miss
Ongoing advisory as your product evolves
Introductions to founders and HR leaders in my network who can give you additional perspective
WHEN PRODUCT ADVISORY IS THE RIGHT FIT:
You're building an HR or People Ops platform and want ongoing practitioner feedback as you develop
You're getting ready to launch and want a real-world gut check before you go to market
Your adoption numbers aren't where you want them to be and you're not sure why
You want a practitioner who can tell you how HR leaders actually make buying decisions
Frequently asked questions
Still have questions? Take a look at the FAQ or reach out anytime.
-
Founders and CTOs building HR or People Ops technology who want ongoing feedback from a practitioner who has actually used these tools inside real companies. Not a researcher, not a consultant who studies the market — someone who has implemented dozens of HR tools across industries and knows firsthand what drives adoption versus what looks good in a demo and sits unused six months later.
-
Honest practitioner perspective on what works and what doesn't in the real world. That includes how HR leaders and founders actually evaluate and buy tools, what adoption barriers look like before they become churn problems, how your product fits into existing HR workflows, and what your target customer actually needs versus what they ask for. I've implemented enough HR tech to know the gap between those two things is usually significant.
-
Yes — I've advised on agentic AI HRIS development, which gave me a front-row seat to how AI-powered people tools interact with real HR workflows. Most AI HR tools are built around what's technically possible rather than what an HR leader would actually trust and use. That gap is where I add the most value.
-
It's a retained engagement scoped to what your team actually needs. Some clients want ongoing feedback as they build. Others want a focused sprint before a launch or funding round. Scope and investment vary — the free consultation is the right place to figure out what makes sense for where you are.
-
Product advisory runs $3-5k/month depending on engagement scope and frequency. If you're raising or preparing for a product launch and want to get practitioner feedback before you go to market, that's often the highest-leverage time to engage. Let's talk through what would be most useful.

