Eventually, the time will come when someone on your team isn’t pulling their weight, and you will be faced with a choice. You can choose to ignore it, compensate for it, work around it, and accept the toll it will take on the broader team’s morale, or you can opt to have the tough conversation.

I know plenty of people who think they’re ready to be promoted. The only problem? Their bosses disagree. I know this, not because their bosses told them so, but because their bosses haven’t promoted them yet.

Actions speak louder than words, right?

Some leaders avoid the topic altogether, while others make promises that remain unfulfilled month after month as their employees stay in their stagnant seats with an ever-growing chip on their shoulders.

The employee can’t figure out why he isn’t being promoted, while his manager can’t figure out why in the world the employee thinks he’s ready for what’s next in the first place. Perhaps you can relate.

Your boss walks into your office, sits down, cocks his head to one said, and says, “Hey, can I give you some feedback?” How do you feel at that moment? What kind of emotional response does this question elicit for you?

Most of us aren’t particularly looking forward to what comes next. On the contrary, most of us are probably bracing for impact. Perhaps this is because feedback is backward-looking and corrective which doesn’t leave much room for growth, or exploration, or possibility.

Your team is no different. They don’t want feedback; They want attention.